Digital Product Passport for Packaging
PPWR is overhauling packaging rules across the EU. The Packaging and Packaging Waste Regulation (PPWR) introduces recycled content targets, recyclability requirements, and digital labelling for packaging. LabelEU helps you track and declare all required data.
Key PPWR deadlines
~2030
Packaging Regulation
PPWR
SUP rules active
2025+
Applicable EU regulations
Regulations covering packaging
Packaging and Packaging Waste Regulation
PPWR (in legislative process)
Replaces the existing Packaging Directive with directly applicable rules on recyclability, recycled content, reuse targets, and digital labelling.
Single-Use Plastics Directive
(EU) 2019/904 (SUP)
Bans certain single-use plastic items, requires labelling of others, and sets collection targets for plastic bottles.
Key articles
- Art. 4 - Consumption reduction
- Art. 7 - Marking requirements
- Art. 9 - Collection targets
Ecodesign for Sustainable Products Regulation
(EU) 2024/1781 (ESPR)
ESPR may apply to packaging materials or packaging products in future delegated acts, adding DPP requirements.
Key dates
Compliance timeline for packaging
Jul 2021
SUP bans take effect
Single-use plastic cutlery, plates, straws, and other items banned from the EU market.
2024-2025
PPWR negotiations
European Parliament and Council finalize the Packaging and Packaging Waste Regulation text.
~2027
Recyclability and labelling rules apply
First PPWR requirements expected to take effect, including recyclability design criteria and harmonized labelling.
~2030
Recycled content targets mandatory
Mandatory recycled content minimums for plastic packaging: 30% for contact-sensitive, 35% for other packaging.
What compliance reviewers look for
DPP data requirements for packaging
Prepare these data points now so you are ready when enforcement starts. Everything below is supported out of the box in LabelEU.
Materials and recyclability
- Packaging material composition breakdown
- Recyclability assessment and design for recycling
- Recycled content percentage per material
- Compostability certification (if claimed)
Labelling and marking
- Harmonized sorting label for consumers
- Material identification marking
- SUP marking (if applicable)
- Reuse scheme information (if applicable)
Targets and compliance
- Recycled content targets met (2030 milestones)
- Packaging minimization demonstration
- Producer responsibility scheme registration
- GS1 Digital Link URL and QR code
How LabelEU helps
Built for packaging compliance
Recyclability assessment tools
Record design-for-recycling criteria, material layers, and barrier coatings. Track whether your packaging meets PPWR recyclability grades.
Recycled content declarations
Enter recycled content percentages per material type. LabelEU compares your data against 2030 and 2035 PPWR targets.
Digital sorting labels
Generate consumer-facing sorting instructions linked from a QR code. Meet harmonized labelling requirements digitally.
Product examples
Common packaging and their key requirements
PET beverage bottle
- 25% recycled PET by 2025, 30% by 2030
- Tethered cap requirement
- Collection scheme participation
Corrugated shipping box
- Recycled fiber content percentage
- Design for recycling assessment
- Packaging minimization evidence
Flexible plastic pouch
- Mono-material design or recyclability plan
- Material identification marking
- Consumer sorting instructions
Glass food jar
- Reuse scheme compatibility
- Closure material declaration
- Sorting and recycling label
Frequently asked questions
Common questions about Digital Product Passports for packaging.
Ready to create packaging passports?
Ship the QR with confidence today and keep updating the passport as your supply chain evolves.